The Client Generation Machine™
You do the hair. We get the clients in the chair.
A full client acquisition and retention system built exclusively for commission salon owners with teams — ready to grow predictably, month after month.
We review every application personally · One salon per city · Limited spots
Salon 554, OR
Shanakay G.
Balayage Blonde
hair restoration
We didn't learn this from a pitch deck.
We grew up inside it.
Our mom opened her salon before we were old enough to remember it. She owned and ran it for 36 years. Brynne worked in that salon — and ran it — for six years. For over a decade, our family ran the marketing for that salon ourselves.
We watched what works and what quietly kills a beautiful business. The slow summers. The stylist who leaves and takes clients. The promotion that fills the book for two weeks and leaves you back where you started.
Then we built My Salon Concierge — because the salon industry deserves a marketing partner who actually speaks the language. Someone who grew up in it.
Not just a marketing agency.
We live in this industry.
We don't run ads
and wish you luck.
We build the whole system — every part of it.
We map your client journey first.
Before we touch an ad account, we learn who your best clients are, what brings them in, why they stay or leave, and what your local competitive landscape looks like. Most agencies skip this. We don't.
Built around your specialty.
We script your ads, give you filming direction, edit the creative, and run campaigns across Facebook, Instagram, Google & TikTok — built around what makes your salon different, not generic salon messaging.
New clients are only half the equation.
We install follow-up sequences, rebooking automation, and client nurture that turns a first visit into a long-term relationship. This is where revenue compounds — and where most agencies do absolutely nothing.
We train the people, not just the platform.
We work directly with your front desk, your VA, your team. Because a lead that doesn't get a response within the hour goes to your competitor.
Facebook, Instagram, Google, TikTok.
Whichever platforms your ideal client actually uses. We know where a curly hair client spends her time online versus where a medspa client discovers new providers. We build for both.
"We're booked out.
No more slow weeks."
From the salon owners we work with — in their own words.
We were cresting at 100 new guests a month. Last month we had 272. My stylists each see 20 to 31 new clients a month — and the industry standard is 10. Off our hair restoration ad alone, we've done $70,000 in hair sold in six weeks. I write the check every month and I see the revenue come in. You make me look good. Period.
Out of everything I've invested in five years of owning this salon — you guys are number one. Hands down. My team's payroll has doubled. Revenue is on track to double, possibly triple. And I sleep at night now.
Before I was connected with them, I was seriously considering closing my doors. My books were very slow... But I just did this scary thing and it was so worth it. My books are now full. It's been life-changing for me.
I went from $1,500 a month to $10,000. In three months. I had worked with over 10 marketing companies before you. Not one delivered. You guys did — and I got my first lead within one hour of the ads going live.
I am now booked solid three months out. I paid off a business loan in six months from the client volume alone. I have one slot left in June — that is a problem I never thought I'd have.
Most agencies understand social media.
We understand what it means to run a salon.
| Generic Agency | My Salon Concierge | |
|---|---|---|
| Industry knowledge | ✕Learned from a course | ✓36 years inside it |
| Campaign approach | ✕Same ads for every business | ✓Built around your niche |
| Contract length | ✕6–12 months locked in | ✓Month to month, always |
| Your competitors | ✕Works with every salon in your city | ✓One salon per city |
| Retention | ✕Delivers leads, leaves the rest to you | ✓Full acquisition + retention managed |
| Reporting | ✕Impressions and clicks | ✓Plain-English revenue reports |
| Team support | ✕No training included | ✓Front-desk + VA training, Slack |
One salon per city.
Your market is protected.
We will never take another client within 20 miles of you. Your market is yours. If someone in your area fills that spot before you apply — it's gone. We won't reopen it.
Meet Brynne & Jack Travis
A brother and sister duo who grew up inside the salon industry — and built the marketing system they wished had existed.
Brynne Travis
Brynne worked in and ran our family's salon for six years. She's sat in the middle of every decision a salon owner faces — the slow seasons, the stylist who leaves, the marketing that never quite worked. She leads client strategy, ad creative direction, and onboarding. When you get on a call with MSC, Brynne is who you're talking to — and she already speaks your language.
Jack Travis
Jack handles sales strategy, ad scriptwriting, and the first call with every new applicant. Our clients consistently say the same thing about talking to him: "He wasn't trying to sell me anything." That's exactly the point. He knows what salon owners need to hear — and what they're tired of being promised.
We choose our partners carefully.
Be honest with yourself — it'll save us both time.
This is not for you if...
- ✕You're a solo stylist still building clientele from scratch
- ✕You need results in week one or you're cancelling
- ✕You want someone to manage your organic social media content
- ✕You're looking for ads to save a struggling business
- ✕You expect instant results instead of long-term strategic growth
- ✕You want a vendor who just does what you say — not a true partner
But this is for you if...
- ✓You have a team of stylists or providers ready to be busier
- ✓You have a clear specialty that genuinely sets you apart in your market
- ✓You have solid pricing and a real client experience in place
- ✓You're done with cookie-cutter agencies and inconsistent results
- ✓You want to grow without growing your to-do list
- ✓You want a marketing machine — not a marketing maybe
Think you're a fit?
We'd like to hear from you.
We only work with one salon per city and we choose our partners carefully. Here's how it works.
Submit Your Application
A short form — about 5 minutes. Tell us about your salon, your team, and what you're working toward. We read every single one personally.
We'll Reach Out If It's a Fit
If there's a strong match — your market is open, your salon is ready, and we can genuinely help — you'll hear from us within 1–2 business days.
We Build — You Run Your Salon
Ad scripts, filming direction, editing, targeting, follow-up sequences, retention engine. You focus on the craft. We handle everything else. Month to month — always.
Not everyone is accepted · One salon per city · Month to month, always
"Our family has been in this industry for 36 years. We didn't learn your world from a pitch deck. We grew up inside it — and we built the Client Generation Machine™ because you deserve a marketing partner who actually speaks the language."— Brynne & Jack Travis, Co-Founders